Mimimyne is the brain child of Tabitha Potts, a mother of two small boys who worked previously as a TV researcher, web content editor and author (she co-wrote Bringing Up Baby; The New Mother's Companion with Daisy Goodwin). Tabitha has had a life-long interest in the environment as she was brought up by hippy parents who recycled, grew their own vegetables and made their own cheese way before it was considered fashionable to be 'green'. 

She has been fascinated by design for years and started Me Me Mine Ltd when she noticed that there was a lack of eco shops catering to parents who were interested in buying modern, designer-made products for their children which were created with sustainability in mind. She and her family are now 'growing up green' in East London. 

Me Me Mine Ltd was set up with the express intention of promoting sustainably produced and environmentally aware modern design for children in the UK and Europe.All their products are either handmade in the UK by designer-makers (this cuts down on the carbon footprint of products and encourages local craft and design), produced from a sustainable source (eg FSC forestry products), created from recycled materials (recycled vintage fabric is used by several of their designers), made of organic materials (eg organic cotton) or Fair Trade (providing a fair living wage for workers in the country of manufacture).

They have tried to consider the environment at every step when sourcing these products, and they hope you – and the planet – will breathe a sigh of relief when you and your children use them!